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WE HELP BRANDS UNDERSTAND WHAT IS WORKING, WHAT IS NOT, AND WHAT COMES NEXT

An independent brand & visual intelligence studio helping brands understand where they are, define where they should go, and guide what comes next

WE WORK WITH BRANDS AT MOMENTS OF CHANGE

Before the next move, there is a question: what is actually happening with the brand?

when positioning is unclear
when the business has outgrown the brand
when something no longer feels right
when a new direction needs to be defined

WE LOOK BENEATH THE SURFACE

WE COMBINE VISUAL INSTINCT, CLEAR ANALYSIS AND CULTURAL CONTEXT
TO UNDERSTAND WHAT SHAPES A BRAND AND WHY

POSITIONING PERCEPTION VISUAL LANGUAGE COMMUNICATION EXPERIENCE CONTEXT

UNDERSTANDING

BEFORE DIRECTION

WE ASK WHY

FROM OBSERVATION
TO UNDERSTANDING

GRASPEN Magazine is where we observe,
research and make sense of what is
happening across culture, brands
and visual life

OUR SERVICES

FROM UNDERSTANDING TO DIRECTION

01 / BRAND PERCEPTION AUDIT

UNDERSTAND WHERE YOU ARE

We diagnose what is happening with the brand today. A deeper assessment to understand how it is positioned, perceived and expressed. We look beneath the visible to uncover what is shaping perception, where the brand is coherent, where it is sending mixed signals, and what may be getting lost between what the brand intends to communicate and what people actually experience.

FOR THOSE WHO NEED TO UNDERSTAND WHAT'S REALLY HAPPENING BEFORE DECIDING WHAT TO DO NEXT

THE QUESTION

What's really happening with our brand?

02 / BRAND DIRECTION

DEFINE WHERE YOU GO NEXT

We turn the findings of the Brand Perception Audit into a clear direction for what comes next. We define what should stay, what needs to change, what the brand should become, and why, then establish the strategic, visual and cultural direction that should guide its next stage. The direction gives your team and creative partners a clear basis for the work that follows.

FOR THOSE WHO KNOW THE BRAND NEEDS TO MOVE FORWARD, BUT NEED CLARITY ON WHERE TO TAKE IT

THE QUESTION

Where should our brand go next?

03 / GRASPEN BRAND OFFICE

ONGOING DIRECTION + PERSPECTIVE

We stay alongside the team as the brand evolves. GRASPEN provides an ongoing external perspective to help guide decisions, maintain coherence and keep the brand moving in the direction defined.

FOR BRANDS THAT NEED AN EXTERNAL PERSPECTIVE AS THEY EVOLVE

THE QUESTION

How do we keep the brand moving in the right direction?

WHERE THE BRAND IS WHY IT IS THERE WHAT NEEDS TO CHANGE WHERE IT SHOULD GO NEXT

UNDERSTANDING GIVES CREATIVE WORK ITS DIRECTION

WHAT IS HAPPENING WITH YOUR BRAND?

LET’S TAKE A CLOSER LOOK

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